We recently updated our web site and as part of it, added an on-line survey.  We've had a fairly good response in people replying and filling it out.  We're going to replicate it and do it as a stuffer in our playbill/program.  The incentive for people to fill it out is that they would be included in a drawing for dinner for two at a restaurant that supprts our theatre.  With the survey we want to find out more about our customers and we want to know what marketing items works for us (ie, what radio station did they hear us on, what newspaper did they see us in, did they hear about it from a friend, did they see our sign/marquee, etc.)  Do you have a survey on-line?  If not, have you done a playbill/program stuffer survey?

We have comment sheets available after the shows for the patrons in the refreshment area.  Our people are great in leaving both pros and cons regarding our productions.  Usually the cons have something to do with "can't hear it very well" ~ most of those come from the older folk in the audience.  I like the idea of a 'playbill stuffer' and might do it for our upcoming production.

 Well, our option wasn't up there....I have a gal who works the crowd, as they enter, at intermission, whenever, asking how they found out about the show.  Now if I could get her to all the shows......