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Social media marketing has really taken off. Web sites, myspace, facebook, twitter, etc, etc. We totally redesigned our web site 1 year ago. The old site had about 100 visitors a year. In this last year, our new site had over 13,000 visits and 160,000 page views. Not bragging, I'm making a case for redesigning web sites and not "resting on our laurels". Yes, ours is still a work in progress, but we've generated lots of traffic, had 65 surveys filled out online, growing our e-mail list, sold more ads and sponsorships, and sold more season & individual admission tickets online. It's helped the "business of our business".
A few of your organizations have facebook fan pages. We just created one 1 month ago. We now have 193 fans on our fan page and can create "invites" (for shows, events, auditions) and invite people directly. We've had some mixed results with that but are new at it and continuing to grow our lists. I think it's been very effective.
As I said in a poll post, 72% of our seniors in the 5 largest retirement and assisted living facilities are on computer now. It was true years ago that many older folks do not "do computer" but, no longer true now. You'd be surprised how many middle aged and seniors are checking our web site and are now fans on our facebook page. Times are changing and I would highly recommend creating a facebook fan page and actively working it, if you don't have one already.
http://www.facebook.com/osterregent - www.facebook.com/osterregent
http://www.osterregent.org - www.osterregent.org
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John
cfct@cfu.net
http://www.osterregent.org
http://www.facebook.com/osterregent
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