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quality assurance - standards

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URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=3809
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Topic: quality assurance - standards

Posted By: trutter
Subject: quality assurance - standards
Date Posted: 2/06/09 at 11:48pm

We generally have different publicity volunteers for each of our shows during the season. I was hoping others do the same so I can ask:

Do you still have a VP or Marketing committee that has to ok publicity materials like posters, the program, etc?

We are kind of suffering from a quality problem, where one show's program is top-notch, but the next show has a different volunteer with different skill level so it falls a little short. But in almost every case the show sends the artwork to the printers without going through a more thorough approval process.

Maybe only the person giving the approval should be given the right to have something printed?

Thoughts?

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Troy A. Rutter
Author, "Kids in the Biz: A Hollywood Handbook for Parents"
http://www.kidsinthebiz.com/ - http://www.kidsinthebiz.com/
A Heinemann Drama Publication

Replies:

Posted By: greenphoenix
Date Posted: 2/07/09 at 3:09am

Yes, it's probably a good idea to have a board member who serves as a liaison and can be in charge of perusing the program for grammatical errors and any "thank you's" that need to be added (such as sponsors/donors).

As far as artwork, it's always nice to let the director feel like he/she has the opportunity to implement their vision, but some may need a little help with the process.

When I direct at my "home theatre", I will sketch out an idea, or perhaps find a good piece of artwork that I would like to use as the program cover. I have my actors turn in their bios ahead of time so I can edit them for length and clarity. Then I will turn this in to the producer/publicity chairperson, and they can take my ideas and add their two cents. Then the theatre handles the interactions with the printer. Usually this has has been a nice collaborative way of doing things.

Posted By: KEB54
Date Posted: 2/09/09 at 8:48am

I agree. It is a good idea. Besides errors there are some legal requirements that have to be considered. Most publishing houses state requirements for things like posters and programs (prominance of author's name, Font size, "Special Arrangements with...", etc.).

If you're going to have various people do the advertising (and even if you're not), you should develop a guide or procedure book. Outline all the steps, actions, and timelines. This can included instructions for submission for approvals.

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KEB

Posted By: imamember
Date Posted: 2/09/09 at 9:17pm

I do all artwork for our shows unless we're using official logos and such like with certain MTI shows. I'm chair of marketing and advertising although it's just me (meetings are lonely)

If a show is a directors project (he/she proposed the show) then I'll coordinate with them artwork, otherwise it's my own creation and I use variations for posters, fliers, program cover t-shirts etc to keep continuity. However if a hired gun director happens to have an idea I'm completely open to it.

I always get the contract right away to clear up legalities and such and before anything is printed I have a few eyes look over it. Also cause I like to boast over my awesome posters.