Bums in Seats
Printed From: Community Theater Green Room
Category: Theater Administration
Forum Name: Money Talk
Forum Discription: Questions about fundraising and promotion
URL: http://www.communitytheater.org/forum/forum_posts.asp?TID=2127
Printed Date: 11/22/24 at 12:07am Software Version: Web Wiz Forums 8.05 - http://www.webwizforums.com
Topic: Bums in Seats
Posted By: jenniz
Subject: Bums in Seats
Date Posted: 11/15/06 at 11:04am
kids theatre?
*Cringe*
...this is the reaction many people have to the prospect of going to see a bunch of children performing theatre, but our little (and grown, we have an age range from 6-19) actors have the skills and talents of professionals. Many of our students have gone on to university training and/or professional theatre. Our kids win regional and even provincial competitions. They sometimes have to split rehearsal time with us and a local and quite famous professional theatre.
But despite the talent, we have a major problem filling seats. The families of our students come to the shows, sometimes a few of their friends will join the audience. But typically we are way under our desired goal in this respect. While this is not the only way we gain an bit of an income for our not-for-profit organization, the lack of an audience is contributing greatly to our slight financial peril.
Any ideas, tips or advice on how to fix our 'Bums in Seats' problem? We dont have lots of money and few actullay ACTIVE board members to help us, but any suggestions you have would be greatly appreciated.
Thanks in advance!
--Just found this site and am so relieved to see that other groups struggle as well, we are not alone!--
Sorry, I have included this in both sections of administration, didnt realize it was more suitable in this section...
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Replies:
Posted By: suzecue1
Date Posted: 11/15/06 at 11:27am
Hi Jenniz! Glad to have you aboard! You didn't say, how many shows do you do, and over what time span? Is it a large cast? That might be the difference. If you did less shows, then the houses would be bigger.
I have quite a bit of experiece with this subject. I direct children's drama workshops in the summer months. We only do 2 shows per workshop, maybe that is the difference. We have not experienced any difficulty in filling the seats for our youngest group of kids shows (age 6 - 13). In fact, we have to give ticket vouchers out to make sure that every parent can buy tickets before they are sold to the public. We sell out every year and have had to turn people away. As far as the high school aged (age 14 - 19) group goes, we have decent houses, but don't sell out. We draw kids from about a 30 mile radius. I put a press release and photo in all the area newspapers the week before the shows open. I also have the kids put posters around their towns. PM me if you would like to network.
I also direct children's theatre, and we fill the seats there too. It never fails, in our area, you put kids in a show and the people will come! We live in a rural town of about 7,000. Our venue is a lovely historic Opera House that seats 300. Our CT's problem is filling the seats for the adult shows!
------------- Sue
*****
So many hats.....so few heads!
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Posted By: jenniz
Date Posted: 11/15/06 at 1:38pm
Thanks for responding,
Our shows run in December and May/June-ish. We run each play usually once (or twice if we have two different casts for one show.) In the winter the shows vary from Arthur-ian legends, to originals written by the Artistic Director, to Robin Hood and this year our school is doing is first ever Commedia dell'Arte production. We usually have the full school in this performance. In the spring we always do Shakespeare and each class does their own show edited to their skill and experience. Each cast in the spring is about 10-15 actors.
We send the children out with posters, we go around ourselves handing out posters to local businesses to display, etc.
Since we put all the ages together for our shows in December, there is not so much of a problem getting a turn out, but our Shakespeare season is more of a difficult show to sell.
*sigh*
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Posted By: Nanette
Date Posted: 11/15/06 at 2:48pm
Welcome to the forum! I'm in the same boat as you and Suzicue ... children's theatre! A couple of suggestions for you.
1) Try something well-known for a while, to draw a crowd. I'm doing "children's literature" until we're better established and then may branch out. You know, stuff everyone's familiar with. Not as exciting, but it sells, especially in a small town.
2) I once worked with a group that had the kids go out and sell tickets. Okay ... it was really the parents selling tickets to their friends. They were asked to sell 10 tickets, with a prize going to the top three ticket sellers (usually these were donated prizes for pizza, movie rental, etc.)
Any other ideas, folks? We could all use them! :O)
------------- In a world of margarine, be butter!
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Posted By: Cravens
Date Posted: 11/03/08 at 6:32pm
I agree, do something a little more well known.
We also work with the schools on what they are teaching, we are lucky one of our members is in the school system and gets the schedules ahead of time. Another thing we have done is work with the dance schools, and incorporate them in a production-like a musical with lots of dance.
And utilizing every on-line place to advertise for free. Keep the ticket price down too(if possible).
------------- Tracy
www.longmonttheatre.org
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Posted By: gaftpres
Date Posted: 11/07/08 at 1:09pm
Do something well known and do something substantial. If you are doing scripts geared specifically to kids or doing something that adults think is a challenge for the kids onstage to do. What an accomplishment for the young actors to challenge themselves and acheive it with an audience. We have done, A Christmas Carol, Peter Pan, The Little Princess. Parents, relatives come, but also community members intrigued by the young talent our C.T. is producing. This year, we have a couple of the older kids that have performed for years with us, JR diecting the show. Of course, we are thinking of the C.T. future directors too, but what an exciting thing for these 14yr old.....yes 14 do direct their own show.
------------- Old volunteers never die, they just get recycled!
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Posted By: Paramitch
Date Posted: 11/04/10 at 7:39pm
This is one of the big questions for any theatre, and I don't think it's a hamster wheel that ever stops.
Because it's such a hot-button issue for performing arts groups large or small, I've posted an article with a few offbeat suggestions on how to increase audiences, at http://performingarts.about.com/od/Administration/a/5-Tips-For-Increasing-Audiences.htm - http://performingarts.about.com/od/Administration/a/5-Tips-For-Increasing-Audiences.htm .
Let me know if it helps, or if in fact I'm missing some great ideas that should have been included -- I'd love the feedback either way.
Hope it helps!
Angela
------------- Angela Mitchell
~~~~~~~~~~~~~~~
Performing Arts Guide, About.com
http://performingarts.about.com
performingarts.guide@about.com
Twitter PerfArtsGuide
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Posted By: JoeMc
Date Posted: 11/05/10 at 7:22am
G'day Angela & welcome!
The 'BOGOF' we find these days has lost it's lustre. instead we get a better BOS's [bums on seats] ratio by offering 1/2 price or better, if the punter quotes a designated key word from the production.
The word is posted on promotion all material & on our local comeatre website.
This sounds like we are buying the punters from withun our local theatre community, but it seeems to work, untill like all things it becoes ho hum.
One other barrow they wheel every know & then, is entrance by donation.
The first time I did it was for our inaygral production, to help put us on the map.
When we did the box office wash up, we found the average ticket price/seat was $24 for a normally should be priced $12/seat.
It was surprising that most just the money was in $20 note in the donation boxes.
One other thing I did eons ago was ticket price in kind. The punters could donate any [non perishable goods or whatever for a an entrance fee, these would be placed on display at the interval & 'raffled off [Tombola style] after the show off after the show.
------------- [western] Gondawandaland
"Hear the light & see the sound!
TOI TOI CHOOKAS
{may you always play to a full house!}
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Posted By: nickjarrettmba
Date Posted: 2/05/11 at 9:52pm
I am the new VP on the board for our community theater. We have a large lobby area that typically goes unused during the shows. For our upcomming childrens theater I am reaching out to the local schools to conduct a childrens art show. I am getting local businesses to donate prizes such as free roller skating and ice cream for the child artists that show up for the production. I am also giving special recognition to those children who show up prior to the start of the show. I have had overwhelming success with both the schools and businesses I have contacted. I hope to get more and different people to our theater by hosting such an event. It is only costing us some labor on my part to organize it. The show is March 18 19 and 20 lets hope I get the desired result.
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