When looking at your website, I noticed a few things.  1.)You use a lot of quotes without credits.  This is a technique sometimes recommended to get text noticed--but it comes off as a gimmick.  Try instead true credited quotes--endorsements from satisfied customers.  It will come off as more credible.  I'd suggest putting endorsements in the red areas on each side of the page.  2.) Pictures would help.  Not all people will take the time to see the video, so pictures might encourage them to take that step.

3.) Your web site redirects you to a subfolder on another site (the home page of that one directs a person to do a lot of uncredited quotes and underlines! ha!).  That makes me nervous about following other links on the page. Its all about trust--especially when money is involved.

4.) Statistics on the site like those you cite in your post above would help.  Especially if you can quote more than one engagement. 

5.) Detailed information might be in the video, but if I don't watch that I don't see detailed information.  Consider adding a Heading called How It Works, below it have bulletted list of steps the user of your system takes.