Have any of you done TV advertising?

I'd never really considered it but I was talking to the owner of a local costume shop who occasionally does costumes for us and asked her about her commercials. Generally I don't see them, but around Halloween she really amps up advertising.

Anyways we're in a Comcast area and she uses Comcast Spotlight. She had two 15 second spots made (kids and adult) and has them across Disney Channel, Nick, Cartoon Network, Bravo, TNT and so on. About 10 channels.

She let me look at her most recent bill and with 176 spots total, her bill was something like $350.

I was shocked at how cheap that is and I'm certainly looking into it after Thanksgiving.

The tricky part is making a commercial without using bits from the show, but I figured if you stuck with a voice over and images and title cards, you could do a 15 second spot easily and give the vital information and direct people to your website.

So anyone doing this? How' it working?

I don't have all of those specifics yet but I know it wasn't like 4am or anything. I think you buy certain targeted slots for like $5 or something then you get a couple slots that'll be thrown in random at $1 a piece. She used 15 second spots because 30 second spots were $15 while a 15 second slot was $5 and since she had adult and kid spots, they'd bumper the commercial break so it'd start and end with her.