You know how there are musicals that are staples and well established or perhaps based on a popular movie so basically you can advertise the name and people will come...but then there are musicals which may be good, but are obscure or no one has ever heard of them?

Well I had the idea of a mystery musical.

You send out the audition notice for a musical. Already building the air of mystery around it since you won't announce what the show is to the cast until they've been cast.

They sing their song, learn a dance and do cold readings out of monologue books or sides from other shows. The audition notice doesn't have the character names, just types, gender, age and so on.

Once you're cast you're obviously told the title, but sworn to secrecy.

When you advertise the show, you continue to build an air of mystery. What could it be? The posters are black with a question mark.

It's just an idea really. How do you sell a show that may be great, but doesn't have name recognition or popular draw? If it were shrouded in mystery, maybe that'd work?

Any feedback or additional ideas?

something to think about, thank you.

I'd really like to think of a scenario where "?" would be a neat annual thing. Almost like a grab bag.