Hi Tony,

Since I haven't actually seen your posters, I'll offer the following tips to keep in mind in general, (This barring any legal requirements for sizes on playwright, etc.)

Three is the magic number: Whether it be the number of fonts or number of colors, you should try to avoid using more than three. Once you go beyond three, the brain starts to get confused and it makes it more difficult to process the information.

Contrast: By using contrast, you'll be able to better highlight the information that needs to be seen and draw the reader in. Use bold choices for headlines and sub-heads and make sure the copy under them is completely different.

Proximity: Keep related items close to each other. Use space to separate different groups of information. This will help your poster communicate more clearly.

Alignment: Try to keep the entire page unified. Have the edge of every object align with the edge of some other object. Flush left or flush right often offer a stronger line for the eye to follow than aligning everything in the center.

Website address: Whenever you publish your website address, you should always (especially if it's long) start the beginning of each word with a capital letter with the others in lowercase. This makes it easier visually to decipher the information and remember the website address.

Example: www.docomevisitmytheatercompany.com or WWW.DOCOMEVISITMYTHEATERCOMPANY.COM versus www.DoComeVisitMyTheaterCompany.com (much easier to read.)

A great book to check out is: The Non-Designer's Design Book by Robin Williams.

Hope this helps.

Warm regards,

D.