No, I totally understand that being a non-profit organization surely doesn't mean you're not making money.  My wife and I are involved with a non-profit theater group here in the Atlanta area.  We're involved because we love it ... its a just for fun but we also know that the fun can quickly end if just for fun doesn't also equal a little bit of profit.  Thankfully the group we're involved in is well run and most of our events are well attended.

What I'm trying to determine is that if most community theater groups are non-profit organization as a business what can I do to cater to their needs.  I want to see each group thrive and I realize that in order to thrive you have to sell tickets to your event.  If people don't buy tickets and show up its not long before there will be nothing to show up for at all.