Active Topics 
Memberlist 
Calendar 
Search 
Help
Register 
Login |
Active Topics Memberlist Calendar Search Help |
| Register Login |
| Other Topics | |
 Community Theater Green Room Discussion Board :Producing Theater :Other Topics |
 Topic: Marketing Best Practices( Topic Closed) |
  |
| << Prev Page of 3 Next >> |
| Author | Message |
|
tdsands
Walk-On 
Joined: 5/30/07 Location: United States Online Status: Offline Posts: 1 |
 Posted: 7/11/07 at 7:59pm |
|
I have to agree with biggertrigger, especially about the retirement communities and the Red Hat Society. We have 3 different groups that come to our productions in buses. They have a great time and always look forward to coming back. We have also donated tickets to various charities and PTO's for thier fund raisers. A set of four is plenty. there alway's seems to be a raffle or auction somewhere. (If the seats are empty anyway).We have also talked about taking a "light" performance, like opening night, and offering to give some of the proceeds to a charity of some kind. (And then pushing for as much free publicity as we can get!) Ads are expensive. News is free!
|
|
|
tdsands @ NRT
|
|
 IP Logged |
|
|
jayzehr
Celebrity 
Joined: 8/11/05 Location: United States Online Status: Offline Posts: 537 |
Posted: 7/14/07 at 4:36am |
|
Don't know if this came up--too lazy to look:) but another thing we've done is give pairs of tickets to a radio station to give away as prizes. Everytime they give away the tickets, it's free advertising.
|
|
|
IP Logged |
|
|
Debflo
Star 
Joined: 6/06/07 Location: United States Online Status: Offline Posts: 60 |
Posted: 7/16/07 at 3:37pm |
|
These are all great ideas - One question though - have you all had trouble getting into the Red Hat society? I was speaking with another director in our company, and he said he had tried to get the Red Hatters to come but it was impossible to work it out? Any thoughts there?
|
|
|
IP Logged |
|
|
tdsands
Walk-On
Joined: 5/30/07 Location: United States Online Status: Offline Posts: 1 |
Posted: 7/16/07 at 8:15pm |
|
Sorry Debflo, the Red Hat's came to us. ( We do give them a group discount)
|
|
|
tdsands @ NRT
|
|
|
IP Logged |
|
|
biggertigger
Celebrity
Joined: 4/16/07 Location: United States Online Status: Offline Posts: 188 |
Posted: 7/17/07 at 9:03am |
Or you can find out where a chapter is located, http://www.redhatsociety.com/search.lasso? and contact them with an offer for a night at the theater. You may want to create a whole package for them, i.e. a regular show ticket cost $5.00, so add in wine tasting and hor'dourves for $10.00. Begin with doors open at 6:30, curtain at 8:00.
Try more than one chapter. The more the merrier.
As for finding wine and hor'dourves I would look at a local winery (who will sometimes do it for free) and for a caterer find a start up that needs business. You'll get a better deal.
|
|
|
The two greatest days in a theater persons life, the day you start a new show and the day the damn thing closes.
|
|
|
IP Logged |
|
|
Debflo
Star
Joined: 6/06/07 Location: United States Online Status: Offline Posts: 60 |
Posted: 7/17/07 at 12:10pm |
|
Biggertigger - thanks so much! There are TONS of chapters near me and that page lets me send an email to all of them. Some even have their own websites. I counted about 40 chapters near our theatre!
We had our meeting last night and decided OGP would be a great show to invite them all to. We figured we would do a discounted ticket and a wine and cheese party before hand, and reserved seating. If I start now (the show isn't until late August) maybe I can get some results from this!
|
|
|
IP Logged |
|
|
biggertigger
Celebrity
Joined: 4/16/07 Location: United States Online Status: Offline Posts: 188 |
Posted: 7/17/07 at 4:02pm |
|
I am so glad I could help.
Please let me know if you need suggestions for other shows.
|
|
|
The two greatest days in a theater persons life, the day you start a new show and the day the damn thing closes.
|
|
|
IP Logged |
|
|
whitebat
Celebrity
Joined: 8/05/07 Location: United States Online Status: Offline Posts: 137 |
Posted: 8/13/07 at 12:23am |
|
Being in a much smaller town, we have some different methods of advertising. One of our actors is the secretary at the Middle School. She offered the kids a treat for bringing in an autographed program of our show. Several kids came and I guess it made the actors feel like stars(?). Our dearly(?) departed former theater group used to do really "creative" newspaper ads, e.g. putting a lost ad in for " a pooka, about 6 feet tall, looks like a rabbit, answers to "Harvey"". I think they rabbit-tracked the sidewalk too.
|
|
|
IP Logged |
|
|
bbpchick
Star
Joined: 7/17/07 Location: United States Online Status: Offline Posts: 86 |
Posted: 8/16/07 at 5:31am |
|
We are trying to get the local Lions Club, and red hatters to come to our show, so if it works out I'll let you know. This may not work for you, but we are in a small community, so we joined the local Chamber of Commerce and regularly attend thier monthly mixers. We almost always have someting to announce when they ask for them and we give away tickets for their dawings. This gets our name out and garners business support.
|
|
|
IP Logged |
|
|
Debflo
Star
Joined: 6/06/07 Location: United States Online Status: Offline Posts: 60 |
Posted: 8/16/07 at 6:24pm |
|
bbpchick - I did something with our chamber of commerce too. They were able to provide me with a list of all the retirement communities in the area, with mailing addresses and contact people. So I simply wrote letters to all of them offering a group discount and a "special evening" for them.
Whitebat - good ideas too. I hadn't thought of that one before. I like that it is show specific.
Keep em coming! I would think this is helpful for all of us.
|
|
|
IP Logged |
|
| << Prev Page of 3 Next >> |
| |
||
Forum Jump |
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot delete your posts in this forum You cannot edit your posts in this forum You cannot create polls in this forum You cannot vote in polls in this forum |
|
