I used to answer reservation calls for my theater so I know how huge a job it can be. Getting people to buy online is a great way to make this easier. You are still going to get phone reservations and the trick to managing these is to have appropriate box office hours. Obviously the more hours the better, but if you need to limit yours hours be sure to provide hours both during the day and in the evening (you don't need to provide both in the same day). Also be sure to have someone maning your phones at least 2 hours before each performance to handle last minute requests for tickets, directions and other information.

 

Dan